Demand research for B2B companies

Demand research for B2B companies

Reposition | Rebrand | GTM Narrative | Creative Direction

Reposition | Rebrand | GTM Narrative | Creative Direction

Client:

Sirkin Research

Industry:

Market Research

Year:

2023

Duration:

2023

Overview

Overview

This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human.

Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint.

Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint

SpendLab 1-pager

Final deliverables

Final deliverables

Design credit

Design credit

The Onions