F+F Concepts

past work

Original Homepage
Goodbye to Late Night, hello to Brunch: 63% open rate / 5% CTR
What goes into a beverage program? We thought you'd never ask: 54% open rate / 3% CTR
Original About Page
Now open Mondays with all day Happy Hour! 🍸: 61% open rate / 4% CTR
From Culinary School to Cocktails: A Conversation with Gordon Byrd: 59% open rate / 2% CTR
The only thing better than our cocktails? Our mocktails: 52% open rate / 3% CTR
The only thing better than our cocktails? Our mocktails: 52% open rate / 3% CTR
Emails
Ring in 2023 with an NYE prix fixe dinner + wine pairings: 50% open rate / 3% CTR

F+F Concepts is a hospitality group based in Phoenix. Growing steadily for three consecutive years, owner Danny Quinn wanted to take his existing two restaurants to the next level – plus launch a third – when he reached out to my micro marketing agency.

I led their marketing strategy and creatively directed for 18 months.

I also personally provided the photography, videography, copy, email marketing, blog content, web design, and web development. I also led one of his concepts through a rebrand.

Between myself and a very talented local SEO expert that I hired, we achieved the following between August 2021 and March 2023:

Doubled revenue for one of their restaurants and increased it by 56% for another within an 18-month period (those are pre-COVID numbers, by the way), as well as built the brand for their newest concept from scratch
Increased website traffic from 3K to over 10K in the first six months for the first two restaurants
Grew one monthly newsletter from 0 to over 1,000 subscribers in less than 3 months
Grew their other monthly newsletter from 0 to over 1,500 subscribers in less than six months
Both lists boasted average open rate well over 50%
Established a 7% website conversion rate for reservations specifically for the first two restaurants (only 10% of restaurant websites get above 6.4%)
Increased Google Business profile bookings by 119% for the first two restaurants
Overloaded the third restaurant with so much business one weekend from one of my promotions that they had to turn off their phone