Sirkin research
If your marketing isn't built on insights from your ideal customers, then what is it built on?
Specializing in product-specific surveys using only one's ICP as the audience, our insight powers every aspect of GTM strategies – from content for every phase of the buyer journey, to sales enablement, to product roadmaps.
Here's just some of the impact their work has had prior to my arrival as Head of Marketing in 2023:
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Took Trustpilot from obscurity to one of the most visited websites in the world
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Doubled Newscred's revenue in less than 2 years with content built on their insights
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Provided six months of persona-specific content from one survey for Adverity
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Helped Welcome Software from scratch followed by a 9-figure acquisition
Since coming on, I took Sirkin Research through a rebrand, established new positioning, developed new messaging, and wrote the website copy and case studies.
If you're interested in learning more about our work, be sure to check out our podcast and our most recent State of B2B Marketing Report.