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ABOUT VIctoria
I'm Victoria Gamlen – a lifelong writer turned photographer turned copywriter turned brand strategist.
I establish positioning, develop messaging, and consult on brand strategy for companies unafraid to look their audience in the eye.
I also serve as Head of Marketing for Sirkin Research.
B2C is where I got my start, cutting my teeth running marketing and creatively directing for a hospitality group in Phoenix.
After more than doubling revenue for one of their restaurants, increasing it by 56% for another, and building the brand for their newest concept from the ground up, I moved on to B2B.
I traded pictures for words and subjects for customers, but my work today involves more creativity than ever; I now deal with the greatest art form there is – business.
Varying industries aside, my clients all have one thing in common: they are the best at what they do.
I simply make it my job to let the right people know it.
![](https://static.wixstatic.com/media/da40cf_465adf26682146b48fe9de81aee2d765~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/da40cf_465adf26682146b48fe9de81aee2d765~mv2.webp)
![Why Most B2B Positioning Fails](https://static.wixstatic.com/media/da40cf_465adf26682146b48fe9de81aee2d765~mv2.jpg/v1/fill/w_305,h_305,fp_0.50_0.50,q_90,enc_auto/da40cf_465adf26682146b48fe9de81aee2d765~mv2.webp)
![](https://static.wixstatic.com/media/da40cf_31700d0cb2f242e49388f99b9fa727a2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/da40cf_31700d0cb2f242e49388f99b9fa727a2~mv2.webp)
![The Three Components of Effective B2B Positioning](https://static.wixstatic.com/media/da40cf_31700d0cb2f242e49388f99b9fa727a2~mv2.jpg/v1/fill/w_306,h_305,fp_0.50_0.50,q_90,enc_auto/da40cf_31700d0cb2f242e49388f99b9fa727a2~mv2.webp)
![](https://static.wixstatic.com/media/da40cf_05ee0ceae9d3417e953fb102bdeb2fec~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/da40cf_05ee0ceae9d3417e953fb102bdeb2fec~mv2.webp)
![The Irreconcilable Differences Between B2B and B2C Marketing](https://static.wixstatic.com/media/da40cf_05ee0ceae9d3417e953fb102bdeb2fec~mv2.jpg/v1/fill/w_305,h_305,fp_0.50_0.50,q_90,enc_auto/da40cf_05ee0ceae9d3417e953fb102bdeb2fec~mv2.webp)
![](https://static.wixstatic.com/media/da40cf_9b898cd40c3f40b3a316ee19156485f2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/da40cf_9b898cd40c3f40b3a316ee19156485f2~mv2.webp)
![In Defense of Corporate Jargon](https://static.wixstatic.com/media/da40cf_9b898cd40c3f40b3a316ee19156485f2~mv2.jpg/v1/fill/w_305,h_305,fp_0.50_0.50,q_90,enc_auto/da40cf_9b898cd40c3f40b3a316ee19156485f2~mv2.webp)
![](https://static.wixstatic.com/media/da40cf_13f1b3842b894fbb82bd0a59600a5329~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/da40cf_13f1b3842b894fbb82bd0a59600a5329~mv2.webp)
![B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2](https://static.wixstatic.com/media/da40cf_13f1b3842b894fbb82bd0a59600a5329~mv2.jpg/v1/fill/w_306,h_305,fp_0.50_0.50,q_90,enc_auto/da40cf_13f1b3842b894fbb82bd0a59600a5329~mv2.webp)
![](https://static.wixstatic.com/media/da40cf_b91bd7abbd804717960991b09be55e62~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/da40cf_b91bd7abbd804717960991b09be55e62~mv2.webp)
!["Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning](https://static.wixstatic.com/media/da40cf_b91bd7abbd804717960991b09be55e62~mv2.jpg/v1/fill/w_305,h_305,fp_0.50_0.50,q_90,enc_auto/da40cf_b91bd7abbd804717960991b09be55e62~mv2.webp)