PODCAST: The Three Components of Effective B2B Positioning
Jeff and I sat down to discuss my piece on B2B positioning, plus a slew of other related and semi-related topics – including attribution.
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Victoria Gamlen
Apr 9, 20235 min read
Why Most B2B Positioning Fails
The three most common reasons and the importance of disqualification for establishing a compelling POV.
Victoria Gamlen
Apr 7, 202344 min read
The Three Components of Effective B2B Positioning
A deep dive on positioning, plus the critical role POV plays, the cowardice of category creation, and the misdiagnosis of brand awareness.
Victoria Gamlen
Jan 12, 20231 min read
PODCAST: B2B Marketing Isn’t Broken — It Was Built This Way
I joined my friend and and now client Jeff on his podcast Long Story Short to discuss some of my recent pieces, and then some.
Victoria Gamlen
Jan 6, 202316 min read
The Irreconcilable Differences Between B2B and B2C Marketing
Four reasons why pulling from B2C for B2B marketing isn’t just foolish, but unfeasible.
Victoria Gamlen
Jan 5, 202311 min read
In Defense of Corporate Jargon
Corporate jargon vs. feeling corporate, how to avoid both, and why “writing simply” can cost you, and why any of this matters.
Victoria Gamlen
Dec 16, 20223 min read
Writers, Your Jobs Are Safe
Unless you're not a real writer.
Victoria Gamlen
Nov 30, 20223 min read
B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2
Why privilege leads to bad marketing.
Victoria Gamlen
Nov 2, 20226 min read
"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" Positioning
And how to actually not be boring – in marketing and in life.
Victoria Gamlen
Oct 21, 20222 min read
Stop Friend-zoning Customers With Your Copy
I'm not your friend, I'm your customer.
Victoria Gamlen
Oct 11, 20224 min read
The Two Categories of Buzzwords
Not all buzzwords are created equal.
Victoria Gamlen
Sep 24, 20225 min read
There's Nothing Wrong with Gated Content
The issue is marketers having opinions on channels and tactics in the first place.
Victoria Gamlen
Aug 10, 20222 min read
B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1
Why B2B SaaS marketers being horrible at their job isn't an isolated event.
Victoria Gamlen
Jun 9, 20226 min read
Lexical Density, Why You Can't Write Like You Speak, and Why Grammar Actually Does Matter
The little known metric that disproves two widely preached copywriting tips.
in the gray
Examining the not so black and white nuances of copywriting, branding, and business.
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