Victoria GamlenAug 8, 20231 min readPODCAST: The Three Components of Effective B2B PositioningJeff and I sat down to discuss my piece on B2B positioning, plus a slew of other related and semi-related topics – including attribution.
Victoria GamlenApr 9, 20235 min readWhy Most B2B Positioning FailsThe three most common reasons and the importance of disqualification for establishing a compelling POV.
Victoria GamlenApr 7, 202344 min readThe Three Components of Effective B2B PositioningA deep dive on positioning, plus the critical role POV plays, the cowardice of category creation, and the misdiagnosis of brand awareness.
Victoria GamlenJan 12, 20231 min readPODCAST: B2B Marketing Isn’t Broken — It Was Built This WayI joined my friend and and now client Jeff on his podcast Long Story Short to discuss some of my recent pieces, and then some.
Victoria GamlenJan 6, 202316 min readThe Irreconcilable Differences Between B2B and B2C MarketingFour reasons why pulling from B2C for B2B marketing isn’t just foolish, but unfeasible.
Victoria GamlenJan 5, 202311 min readIn Defense of Corporate JargonCorporate jargon vs. feeling corporate, how to avoid both, and why “writing simply” can cost you, and why any of this matters.
Victoria GamlenNov 30, 20223 min readB2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2Why privilege leads to bad marketing.
Victoria GamlenNov 3, 20226 min read"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" PositioningAnd how to actually not be boring – in marketing and in life.
Victoria GamlenOct 21, 20222 min readStop Friend-zoning Customers With Your CopyI'm not your friend, I'm your customer.
Victoria GamlenOct 11, 20224 min readThe Two Categories of BuzzwordsNot all buzzwords are created equal.
Victoria GamlenSep 24, 20225 min readThere's Nothing Wrong with Gated ContentThe issue is marketers having opinions on channels and tactics in the first place.
Victoria GamlenAug 11, 20222 min readB2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1Why B2B SaaS marketers being horrible at their job isn't an isolated event.
Victoria GamlenJun 10, 20226 min readLexical Density, Why You Can't Write Like You Speak, and Why Grammar Actually Does MatterThe little known metric that disproves two widely preached copywriting tips.