pelican sound is a creative audio design studio based in Scottsdale, Arizona. You may not have heard of them, but there's a chance you've heard their work.

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After collaborating with companies like Peloton, Spotify, Aritzia through just word-of-mouth marketing, they were ready to establish themselves as a brand – website and all. 

It's not often that I have the chance to work with artists that are as serious about their craft as their founder Stefan Kostaras is.

 

A painfully talented musician and highly skilled producer, it was an honor to be trusted to provide their positioning, copy, verbal identity, and collaborate on this site design.

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You can read more about how I uncovered their positioning in my piece, The Three Components of Effective B2B Positioning.