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pelican sound is a creative audio design studio based in Scottsdale, Arizona. You may not have heard of them, but there's a chance you've heard their work.

After collaborating with companies like Peloton, Spotify, Aritzia through just word-of-mouth marketing, they were ready to establish themselves as a brand – website and all. 

It's not often that I have the chance to work with artists that are as serious about their craft as their founder Stefan Kostaras is.


A painfully talented musician and highly skilled producer, it was an honor to be trusted to provide their positioning, copy, verbal identity, and collaborate on this site design.

You can read more about how I uncovered their positioning in my piece, The Three Components of Effective B2B Positioning.

past work

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